news
Sustainability Now
Posted on December 15, 2004
If you've watched The Meatrix and Seeds of Hope then you know about the US and global food security crisis. You also know that sustainability is a key part of the solution.
One of the big problems facing the American agriculture industry is that creative young people are leaving small family farms to make it in the big city. As a recent article by Chris Frasier explains, these are the individuals who would be most likely to implement environmentally-responsible, sustainable strategies in agriculture. But in a climate dominated by factory farms, young creatives are more likely to flea than farm.
At MediaRights we believe that part of the equation for reversing the the negative trends in agribusiness is sharing success stories through cutting-edge media. The Meatrix and Seeds of Hope do just that and we're looking for more creative shorts that will inspire consumers and community leaders. Now is the time to submit your short film or video to the fifth annual Media That Matters Film Festival. If accepted, your work will reach millions and you may even win a $1,000 outreach grant sponsored by the W.K. Kellogg Foundation — apply today!