Celebrating heroes in the fight for independent media.
Connecting filmmakers with media reformers.
DEMANDING A JUST MEDIA.


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Malkia Amala Cyril, Just Media Emerging Leader Award Winner

Malkia Cyril
Malkia Amala Cyril is Director of Youth Media Council, a Bay-Area based youth mobilizing, capacity-building and media watchdog organization dedicated to developing youth-led strategies for media justice. Cyril has worked with low-income youth and communities of color as an organizer for the past ten years with organizations such as the Applied Research Center, the Alameda County Homeless Youth Collaborative, Youth Together, the Community Organizing Team of BOSS, Youth Force Coalition, Uniting Communities Against War & Racism, and We Interrupt This Message. Cyril has directed numerous youth organizing projects, focusing specifically on poverty and race, and has worked closely with young people on media accountability for balanced news coverage of youth and youth policy. She is primary author of Speaking for Ourselves (2001), a youth-conducted assessment of local television news coverage; and Is KMEL the People's Station? A Community Assessment of 106.1 KMEL (2002). Cyril is also co-author of the Bay Area Media Map: a youth organizer’s guide to the media turf in the Bay and beyond (2003).

The Youth Media Council (YMC) is a Bay-Area based youth mobilizing, capacity-building and media watchdog organization dedicated to developing youth-led strategies for media justice. Initiated as an experimental project in 2000, the Youth Media Council now has 16 member organizations and leads a community-based coalition for media accountability. The YMC is an innovative effort to amplify the public voice of marginalized communities on youth policy issues, interrupt media stereotypes about young people in the local news media, build media advocacy and activism capacity in youth organizing groups in the Bay Area, and hold local media outlets accountable to the public. http://www.youthmediacouncil.org

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