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Sixth Annual Festival

Permission

01:00 min
Public Service Announcement


Winner of the Lesbian, Gay, Bisexual, Transgender Rights Award

ABOUT THE FILM

More About Permission from Producer Public Interest

In 2004, MTV invited Public Interest to create 6 spots for its “Choose or Lose: Marriage Rights Campaign.” In an environment saturated with conservative rhetoric about how same sex marriage threatens “the sanctity of marriage,” we felt the need to counter this perspective with a healthy dose of humor, while helping young people to see the importance of going to the polls in November. Permission poignantly illustrates the absurdity of the double standard when it comes to marriage, in a way that makes the issue relevant to non-gay audiences.

Public Interest has a strong relationship with MTV, beginning with our first campaign about the murder of Matthew Shepard, which led to six more campaigns with the network. The Marriage Rights Campaign was the only one of its kind to be nationally televised on free airtime during the 2004 elections.

RELATED CATEGORIES

Sixth Annual Media That Matters Film Festival, family & society, gay / lesbian, human rights, media, politics / government